UnchartedTerritories
UnchartedUncharted Territories is building a new kind of media company: one that helps people understand the world more deeply, distributes that understanding across every major format, and turns trusted ideas into products, experiences, software, and institutions.
The ambition is not a small newsletter business. It is an enduring global media company for the AI era: insights, entertainment, truth, honesty, authenticity, no bias, personalized, at scale.
Conferences, salons, dinners, trips, site visits, museum-grade experiences
Books, essays, streaming series, YouTube, shorts, podcasts, courses, education, and long-form series.
Clothes, accessories, maps, prints, teaching objects, games, kits, and a UT shop worth caring about.
Decision tools. Topic markets. Personalized briefings. Fact-checking swarms. Cross-posting engines. Interactive companions. Community coordination.
If this works, UT stops being just a publication. It becomes an institution: a place people visit to go beyond reading: to learn and act.
Viral success across platforms
Trusted reporting can expand into a bundle: news, audio, games, cooking, product reviews, sports, and video. The NYT is very established, but this comes at the cost of bias, low innovation, and an inability to reinvent.
A serious ideas publication can pair subscriptions with enterprise products, events, and education.
A founder-led media brand can scale fast around a distinctive voice and expand into podcasts, video, events, app, and shop. Sold for $300M.
A digital-native newsletter can expand into podcasts, events, games, creators, and social/video.
A creator-led brand can become global media infrastructure.
A strong audience identity can be monetized into a multi-hundred-million-dollar business through loyalty, distribution, and commerce.
The rare combination needed to succeed.
Coronavirus article: 50M+ reads, shaped COVID policy in 50+ countries
Uncharted Territories: 500,000+ followers, billions of impressions
Viral threads: 24M+ views on a single post
Top Substack writer, multiple #1 rankings
YouTube: 2M+ views on second video ever published
Most great media companies have one or the other. Almost none have both.
First and foremost, you love UT and want to see it succeed. You believe better understanding leads to better decisions, and that media still shapes civilization.
You are here to help build an institution, not optimize for a quick mark-up.
We will move fast, but not by cheapening the work. We will never compromise on editorial standards, and will structure the company to achieve that.
The best partner here is not just a check. It is a person or firm that sees the shape of what this can become and helps remove bottlenecks along the way.
I don't need any additional investment right now, but if you want to invest in the future, let me know and I'll reach out when the need arises.
